I developed a polished, sophisticated, and celebratory visual identity for the USGBC Leadership Awards event at Greenbuild 2025. The identity is versatile enough to apply across pre-show, execution, and post-show assets, and reinforce USGBC’s brand values and aesthetics.
This identity utilizes organic shapes paired with building shapes to convey the award's focus on sustainability in our built environment, while the bold typography communicates a sense of authority and distinction.
This event identity feels cinematic and magnetic from the first glance. The palette leads with deep, inky tones—dark teal and obsidian black—layered with rich accent hues like electric chartreuse and bright seafoam. Gradients are the signature move: velvety blends that create a sense of depth, momentum, and mystery. Think twilight-to-neon transitions that feel both refined and alive. These gradients suggest energy building beneath the surface. Subtle grain, noise, or soft blur adds tactility without clutter. Use stacked, modular layouts that scale across screens and signage for consistent impact.
The USGBC Leadership Awards is a cohesive, sophisticated system where darkness amplifies color, gradients act as momentum, and every touchpoint teases what’s next—elevating the event from gathering to unveiling, to celebrating, and turning anticipation into a design language.
Cards printed on plantable paper to ensure our brand is more memorable through hands-on activities — asked attendees to show us what the green building movement looks like to them.